PAST EVENT
Terry began his career as Copy Chief for FM108 Radio in Burlington, Ontario, where he discovered that with meticulous planning and attention to detail, you can still fall flat on your face. With that learning, he went on to become an award-winning copywriter for Toronto advertising agencies Campbell-Ewald, Doyle Dane Bernbach and Chiat/Day. He created campaigns for many of the top brands in the country, including Labatt, Molson, Pepsi USA, Goodyear Tires, Tim Hortons, Volkswagen, Nissan and the Hudson’s Bay Company.
In 1990, Terry co-founded Pirate Radio & Television. A creative audio production company producing scripts, sound and music for radio and television commercials, Pirate grew to a staff of 50 with 8 recording studios in Toronto and New York City.
Terry has won a few hundred national and international awards for his writing and directing, and has worked with such notable actors as Alec Baldwin, Ellen DeGeneres, Kiefer Sutherland, Bob Newhart, Martin Short and Drew Carey. He even managed to create an advertising campaign for a group of nuns. (Good story there).
In demand as a keynote speaker, Terry talks about key marketing issues all companies and organizations face – from the critical need to embed emotion in marketing, to why customer service = profit, to how to change a negative perception, to why smart marketers don’t outspend their competitors – they outsmart them.
Digital technology has a great deal to offer artists, but mastering the medium can be hard work – especially given the pace of change. This free, interactive workshop is designed to equip you with some useful tips and tools.
The evening kicks off with Terry O’Reilly, host of Under the Influence on CBC radio. He’ll talk about how to promote yourself and your art with storytelling in the age of digital, and then answer your questions – LIVE! (Don’t miss this live session with Terry – it won’t be viewable after our event is over.)
Then we’ll move on to an overview of existing and emerging digital tools – including the Island’s new artfinds.me app. Plus you’ll get access to useful how-to videos such as digitizing art, creating meaningful content and understanding copyright.
JOIN US ONLINE FOR THE WHOLE CONVERSATION!
We’re very excited to share that this event is being made available LIVE online so that you can join us from wherever you may be! These days most of us have big full lives, and are dealing with various commitments around family, time, money and work. Digitally, you’ll have the speakers, conversation & community – all from the comfort of your own home.
LISTEN. ANSWER. ASK. CONNECT!
You’re not watching – you’re PARTICIPATING! Through our easy online webinar system, you can engage with other viewers, participate in polls & discussions, and even ask questions during question periods. You certainly CAN choose to just sit back and watch & listen, if you like – your active participation isn’t an expectation, but it IS an opportunity.
NO FANCY TECHNOLOGY REQUIRED
There’s nothing to install, nothing to download, nothing to figure out. Here’s what you need to participate and have a great viewing experience!
> a modern internet browser (we recommend Chrome or Firefox)
> a reliable internet connection (hardwired is better than wifi)
> earbuds, headphones or good computer speakers
> Apple users can also download the iOs app to their ipad or iphone.
The Arts Council of Ladysmith and District (LAC) & the Ladysmith Waterfront Gallery (LAG) are the most comprehensive visual arts organization in Ladysmith! Our goal is to bring together artists & arts lovers of all styles and mediums and provide artistic opportunities and experiences within the community and surrounding areas.
We are a volunteer run gallery that recently received charity status. We host monthly exhibitions that any registered member can submit works to and we rent out our beautiful space for private art shows and events from weddings to book launches, music and meetings.
This workshop is brought to you by the Ladysmith Arts Council, the Cowichan Valley Arts Council, the Cowichan Valley Regional District Arts + Culture Division, Stream of Consciousness and artfinds.me. Funding is provided by the Canada Council for the Arts.